This wasn’t just one post that did well, we tested 133 different photo posts. These numbers were averages across 33 individual photo posts and 100 album posts for a single Facebook page. We used our new Custom Post Tagging feature to measure single-photo posts versus photo-album posts. You can change the privacy setting of any photo you personally posted on. Yes, clicks do appear to count for EdgeRank and partially determines how often Facebook shows your posts to your fans Making Facebook photos private and hiding them from your Facebook profile is simple.Using Photo Albums instead of Single Photos on Facebook increased reach by 5.1x.Photo album posts were clicked 12.9x more than single photo posts in the Facebook Newsfeed.The data shows how Facebook’s EdgeRank algorithm factors in clicks, because as each album post accumulated more clicks, EdgeRank kept showing the post to more and more people–the albums basically went viral within the MTV Roadies Facebook fan base. Fans were curious to see the rest of the photos, so they clicked on the posts. But when you post multiple photos, Facebook automatically converts it to an album and shows a main image, and thumbnails for the first 3 photos. When you post a single photo, a fan sees everything right from the single thumbnail in their newsfeed. The key was making sure each photo post contained multiple photos, not just one. Increasing Facebook Photo Clicks by 1290% But they recently figured out a way to increase clicks on their photos by 1290%. (While we hear a fair number of juicy tactics, we never share without client permission.) Uploaded Photo Album automatically shows main image and three thumbnails belowįrom the beginning, photos were a key part of the MTV Roadies Facebook strategy. MTV Roadies, one of our customers at Pagelever, discovered a hot new Facebook marketing tactic and gave us permission to share.
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